Managing SEO necessarily involves using tools.
Some to take care of fundamentals like with Google Search Console, some more historical tools help deepdive into your technical SEO, performance, backlinks data, competitors etc.
And the rise of LLMs unlocked a whole new bunch of areas where tools can help, the biggest one being the redaction bit.
We’ve selected a solid top 9 tools for SEO!
Lookio
We wrote it already: LLMs write extremely well, probably better than most copywriters, but the biggest mistake too many companies do is letting AI models come up with the content/information to integrate into your articles.
Only a few companies avoid mass producing average boring generic articles and here’s their technique to get volume AND quality SEO content with AI:
They simply pass all the expert information and insights to the AI models that will write the final piece instead of letting it figure it out.
The easiest tool to do so is Lookio. Here’s the process and technique:
- Create your “Expert” Knowledge Base:
Don’t just rely on the LLM’s training data. Upload your company’s unique internal assets directly into Lookio. This could be transcripts of sales calls (to capture customer language), PDF guides written by your founders, or technical documentation. Lookio allows you to upload PDFs, Docx, or even paste raw text.
- Configure the Assistant:
Create a specific Assistant with a system instruction like: “You are an expert SEO writer. You must ONLY use the provided knowledge base to write sections of this article. Do not hallucinate facts.” This ensures every word is backed by your E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).
- Automate the drafting:
Once your expert assistant is ready, you don’t need to chat manually. You can hook it up via API to your content pipeline. For high-volume content, you can even switch the Query Mode to “Eco” (1 credit per query) to keep costs low, or “Deep” (20 credits) if you need the AI to perform complex reasoning over your documents.
n8n
n8n is our favorite tool to orchestrate any kind of AI automation, including SEO.
The tool went completely viral in 2025 for its AI capacities and even though there’s a learning curve, mastering the tool will give you serious superpowers to build SEO automation.
We wrote a really good guide about Top 8 AI automations for SEO in 2026 that we recommend to look at—but to sum it up here are some flows you could consider:
- Content generation
- Schema FAQ generator
- Content optimization
- Internal linking recommendations
- External linking recommendations
- Home-made GEO performance tracking
- SERP analysis
- Keyword clustering
We’ve released a few very interesting SEO templates that leverage the power of Lookio in very advanced ways. If you want to get started fast, you might want to take a look at this n8n template to automate the generation of high-quality sourced SEO articles.
Claude
Simply our favorite LLM for SEO copywriting. To make it simple:
- Use the model Haiku 4.5 (affordable and fast) for non-critical content generation.
- Use Sonnet 4.5 for higher value-added content generation.
This is of course a personal choice and we recommend testing many providers and models to find your favorite. Gemini also has a spot in our hearts!
Ahrefs
They’ve integrated some AI-related features like the AI content helper and some GEO analytics, but we’d like to more simply highlight their feature to let AI analyze the SERP.
Open a keyword and click the button to analyze the SERP to get some really good insights about what the results seem to indicate when it comes to the user intent.
We then recommend integrating this into your content briefs alongside your expertise of course.
Qwairy
Think of Qwairy as the Ahrefs for the AI era (managing your “GEO” performance → Generative Engine Optimization).
It’s the go-to tool to track your visibility across ChatGPT, Perplexity, Gemini, and Claude. But honestly, what we like most is how fast they ship new features.
They recently added social listening (Reddit, Hacker News, YouTube) to catch trends early, but the real killer feature is how they deconstruct the “black box.” Qwairy shows you exactly how an LLM breaks a user’s prompt down into specific web queries.
It effectively reverse-engineers the AI’s logic, giving you the “why” behind the results so you can optimize your content accordingly.
Co-founded by the SEO expert Luca Fancello, your AI visibility is in quite good hands!
Softr
Softr is the best platform to build custom business apps (internal tools or external portals). Since RAG for businesses: 4 powerful use cases for 2026 often requires tailored strategies, your business will require tailored tools in addition to the mainstream stack.
The no-code and AI movement is your opportunity to finally feel and be empowered to build custom apps without being a tech person!
Check out this full-stack AI content generation app for SEO that has been combined with Lookio!
Linkup
Linkup is a beautiful API-first solution that offers AI-powered web-search.
It is perfect to conduct research for SEO content, find highly relevant sources for external linking, or fetching your live pages’ content. Later on, you can leverage that for advanced SEO automation, for example having AI suggest ways to improve your existing articles.
It’s free to get started and they offer 5€ of free credits per month, which is more than enough to get started. As you scale you’ll enjoy their pay-as-you-go pricing (same vibe as Lookio’s pricing!).
Clay
Clay is quite often part of GTM teams’ tooling stack as it allows to build programmatic tables that integrate with any marketing tool and AI models.
Quite handy to host some programmatic SEO content pipelines where each column has a role. For example, leveraging their “Claygents” to achieve advanced web enrichment to fuel your content and personalize it, at scale.
Pricey tool, but powerful. Purists would opt for n8n + Softr DB or + Airtable to have better control over the workflows and data structure.
Replicate
If you don’t want (and it’s normal) to pay for 1 API key per image / video / audio AI providers, you’ll love using Replicate as it offers an API to run many, many available models like Nano Banana Pro, Sora 2, Flux 2, etc.
Generate images for your SEO articles at scale, create short form videos that’ll rank on specific Google queries, generate voiceovers of your articles with text-to-speech AI…
Again a “pay-as-you-go” tool that we love and use.
Wrapping things up
Being equipped with the best tools is one thing. Winning SEO in 2026 is another. Make sure to follow these 3 rules and things should go rather smooth for you:
- RULE 1: Always keep your persona and their intent in mind, whenever you’re writing SEO content or prompting your AI tools.
- RULE 2: Always leverage your company’s unique insights & expertise—AI helps with that (this is where you Sign up for Lookio).
- RULE 3: Never forget rules 1 & 2.
Cheers
